Preparation Frankfurt 27.-29.02.24

Closed area for sponsors only

Overview

Preparation plan

When and how?

Hotel

Call-off contingent

Delivery

& pickup

Catering

Details

Oboarding

Booking

Deadlines

For sponsors

Shuttle service

Location <-> Hotel

Presentation

Details

Stadium tour

Coordination

Debriefing

Booking

Documents

Input sponsors

Stand info

Images & details

Meetings

How does it work?

Article

Increase your ROI

Contact

Team

Staff

Operational planning

Stand plan

Place for meetings

Pitch night

What is in for me?

Upgrades

Availability

Arrival

Parking

Social media

Templates

Speaker dinner

Details

Live

Photos & videos

Schedule of the event organizer

Before the event

Now – Creation of the event preparation

From 03.01.2024 – Implementation of the onboardings

06.02.2024 – Sending the delegates & pre-qualification results

21.02.2024 – Sending of the expected meetings

At the event

Live during the event – via landing page(follows) – mse – Photos & videos of the event

Pre-event

27.02.2024 – from 17:00 – At the helpdesk – Distribution of batches

27.02.2024 – 17:30 to 18:30 – Press conference room – Pitch Night

27.02.2024 – from 18:30 – Catering Business Lounge 1a – Speaker Dinner

27.02.2024 – from 20:00 – Catering Business Lounge 1a – Open Bar

Day1

28.02.2024 – 8:00 to 8:30 – at the helpdesk – Exhibition of meetings changed at short notice

28.02.2024 – 8:30 – Catering 1 – Sales briefing for all sponsors

28.02.2024 – 8:45 to 9:30 – Stand – presentation of the hostess & reconciliation of the meetings

28.02.2024 – 9:45 to 18:25 – Stand – Meetings parallel to the program

28.02.2024 – from 19:00 – Catering Business Lounge 1a – evening program

Day2

29.02.2024 – 9:45 to 15:20 – Lounge – Meetings parallel to the program

29.02.2024 – from 15:20 – Lounge – reconciliation of the meetings held

29.02.2024 – from 15:40 – 16:45 – Stand – Dismantling

29.02.2024 – from 16:45 – Helpdesk – Stadium tour

After the event

01.03.2024 – 48 hours after the event – by email & SMS (password) – sending of the contact details list

From 04.03.2024 – Debriefing meeting mysecurityevent & sponsor

Deadlines & checklist

Please send all documents via email to: Nina.Klein@mysecurityevent.de | Nina Klein | +49 179 3922 128

Now – Submit logo

Now – Contact details of own delegates on site

Now – Speaking session information, benefits, speaker | if valid

Now – Advantages of your own offer

Now – Targeted accounts as desired delegates

Now – 01.02.2023 – Publish social media post

Now – 01.02.2023 – Send a newsletter mailing

Now – 01.02.2023 – Link mysecurityevent on your website

From 03.01.2024 – Onboarding meeting

26.01.2024 – Submit the slides for your own presentation | if booked

13.02.2024 – Submit delegates for meetings

26.02.2024 – Booking of the debriefing

27.02.2024 – from 14:30 to 17:00 – Stand set-up

29.02.2024 – from 15:40 to 16:45 – Stand dismantling

Required documents

Logo

  • Design: transparent background preferred
  • Dimensions: at least 300px wide preferred
  • File format: PNG, Illustrator or InDesign preferred

Contact details of own participants

  • Name
  • Job title
  • Email address
  • Mobile number on site
  • Stadium tour participation YES/NO
  • Catering: special diets
  • Staffing: pre-event – day1 – day2
  • Photo – smiling & colorful | preferred

Advantages of your own offer

  • E.g. save costs, more security for… by …
  • Advantages of a meeting at the mysecurityevent: Learnings – NOT to DOs
  • Reference customers | optional

Targeted Accounts

  • Please submit at least 5 desired delegates – first name, last name, company – anonymous invitation by mysecurityevent, ideal for competitors of existing customers.

Presentation | if booked

  • Titel 
  • Description
  • 1-3 Learnings for the audience
  • 1-3 NOT to DOs for the audience
  • Speaker: counts as own delegates
  • 2nd speaker: optional: case study with customers on site

Presentation slides | if booked

  • Changes possible later
  • Please also bring your presentation on site
  • Please less than 30 slides for 30 minutes presentation – optimal: max. 10.
  • Optional: will handouts be distributed? Is there a call to action?

Presentation Pitch Night if booked

  • Titel 
  • Speaker

Staff scheduling

Two of your own delegates are included in the package, the 1:1 exchange of participants is possible on a daily basis, including a possible setup:

  • Own delegate 1: Day 1 & Day 2
  • Own delegate 2: Day 1
  • Own delegate 3: Day 2

Hotel

It is recommended to book the event hotel for networking and organizational reasons. There is also a shuttle service from there and most delegates also stay overnight there.

  • Room incl. breakfast: 115,50 EUR | Motel One Frankfurt Airport 
  • Booking code: 509.738.551
  • Direct contact with the hotel | res.frankfurt-airport@motel-one.com | +49 (69) 660 53 60

Shuttle

Details will follow.

Own stand

  • approx. 3x3m – approx. 9.00 m² incl. table & 2-6 chairs depending on the booked number of delegates
  • Power connection (consumption included) & WiFi
  • See deadlines for set-up & dismantling times
  • Installation of roll-ups is possible
  • Screen optionally available | Nina.Klein@mysecurityevent.de | Nina Klein | +49 179 3922 128

Stand plan

  • Assignment: Link
  • Please indicate the desired stand neighbors – who would rather not? And who absolutely?
  • Please bear in mind: there will be more sponsors.

Social media

Free tickets

All sponsors have the opportunity to invite users to the mysecurityevent. We track exactly who registers and make this information available. Simply use the name of the inviting party or the company name as a code on the landing page: https://mysecurityevent.de/checkout31/

Other providers are excluded here.

Template banner

  • Two banners for download: will follow
  • Three templates as Photoshop file to customize: Link
  • Your own photos work excellently, two examples: Link Link
  • Feel free to @Marc Plewnia @mysecurityevent on Linkedin so we can engage.

Template message

See you there? Simply enter my name as the code for the free ticket:  https://mysecurityevent.de/checkout31/

Template email

At our invitation: Your ticket for the mysecurityevent 27-29.02.2024 Frankfurt

I cordially invite you to the mysecurityevent from February 27-29, 2024 at Deutsche Bank Park Frankfurt. I will be happy to provide you with a ticket. How you will benefit as a participant:

More specialist knowledge
More industry contacts
More internal appreciation

To secure one of the free places, all I need is your details at the following link: https://mysecurityevent.de/checkout31/ – you will also find the agenda there – simply enter my name as the code for the free ticket.

Template post

The mysecurityevent shows in duet presentations how companies think, feel and implement cyber security.
Case studies will be presented from two different perspectives
These stories are not recorded.

More IT security expertise – guaranteed.
27-29.02.2024 Deutsche Bank Park Frankfurt

Join the community now.

Complete agenda and registration here:
https://mysecurityevent.de/checkout31/

Promotion for my followers:
With my name as code the ticket is free for users.

Delivery

Delivery is only possible on 26.02.24

Address:

Mörfelder Landstraße 362, 60528 Frankfurt am Main
Einfahrt Tor 3, Eingang Haupttribüne, Adler Business Club

Presentation

Equipment provided:

  • Screen
  • Projector
  • Audio system

Meetings

Process

  1. Participants are questioned by us according to the parameters: Expert knowledge | Challenge | Example: Link
  2. approx. 14 days before the event, we make this information available to all sponsors.
  3. The sponsors choose with whom a meeting should take place and with whom not.
  4. We organize the meetings and share the preliminary meeting schedule.
  5. On site, we communicate any last-minute changes up to the event.
  6. On site, the hostess adjusts the meetings by making further changes.
  7. At the end of the event, the hostess checks which meeting has taken place.

Preferences for meetings

  • Please select at least 30 discussion preferences
  • Please also mark all delegates who are not interesting for you

Notes

  • We never force participants into a conversation with a sponsor.
  • There is a limit of meetings per participant, so we need enough buffer.
  • Changes to meetings will happen.
  • Meeting failures happen 99% of the time due to no-shows and are completely normal.

Pitch night

  • Included for all delegates
  • Upgrade required for performance on stage

Speaker dinner

  • Included for all delegates

Catering

  • Included for all delegates

Stadium tour

  • Included for all participants – please register in advance.
  • Time: 29.02. – 16:45 to approx. 17:30
  • Meeting point: follows

Article

More articles will follow

Post on Linkedin

  • Basic advantage: users are grateful for a free ticket, reason for addressing them on site (after all, we gave them the ticket…)

Strategy:

  • Company account banner
  • Advantage: more awareness, more followers
  • Speaker Banner
  • Advantage: positioning as an expert in terms of content
  • Speaker announcement video
  • Advantage: emotional appeal to customers
  • Seller Banner
  • Advantage: indirect publication of the benefits

Recommended time slots:

  • Dienstag-Donnerstag 10:00-14:00
  • Christmas, New Year
  • At the latest 3 weeks before the event

We track the codes – means targeted lead tracking – even if the delegate noshow is again a new reason to address him, e.g. with a marketing campaign „compass“ – so that you find your way to us independently of the mysecurityevent…

On site it is a safe lead for a positive approach.

Invite delegates

If you look at the delegate avatar in the cyber security market, you can see that there are various motivating factors for attending the mysecurityevent – three of which are:

Am I on the right track?
What are the others doing?
What else can I do?

This can be excellently applied to the sales strategy: bring a delegate with you and integrate them into the presentation and/or meetings.

Delegate advantage:

How does my service provider actually talk to other delegate?
What challenges do others have?
What advice can I give others?

This is clearly a fine art and requires a lot of juggling of trust between the two parties and gaining the delegate as a live reference, but it is extremely worthwhile. Maybe you travel with him and sleep in the same hotel?

Advantage sponsor:

Trust is created through shared time & emotions – e.g. on the stadium tour.
Higher turnover with new delegates due to live witnesses

What can you do if, despite a trusting approach to the delegates project, no one can be found to accompany you to the mysecurity event? The targeted use of delegates logos on a roll-up or presentation slide is also helpful. If, for example, a delegates competitor is on site, it would be helpful to prepare accordingly – depending on what you are allowed to communicate.

Upgrades

  • Book advantages over all other sponsors: Link 
  • Upgrades Pitch Night & VIP presentation fully booked

Live photos & videos

  • Link will be published here to access photos & videos live.
  • For free use
  • Unedited

Onboarding

More success AT the event through planning BEFORE:

  • Organization 
  • Sales on site
  • Strategy for follow-ups
  • Possible dates: book meeting for from 03.01.2024
  • Link to booking: Link

Debriefing

Tips on the strategy after the event:

  • Designing successful follow-ups, dealing with contact lists
  • Discussion of the evaluation results of the delegates of your own appearance
  • Possible dates: book a meeting BEFORE the event for from 01.03.2024
  • Link for booking: Link

Contact